Abhijit Basu - Marketing & Product Management
Mr. Basu has a background of over 20 years in sales, marketing and business development with leading multinational companies such as Allergan, SmithKline Beecham, Ogilvy & Mather, and Tootal Group UK. Mr. Basu’s professional career has spanned such diverse industries as pharmaceuticals, OTC medicines, medical devices, consumer packaged goods, advertising, and industrial products. During his career Mr. Basu has been directly responsible for the management of 29 different brands, including developing and successfully launching 12 new products across 8 different categories.
Mr. Basu has held senior executive positions both globally and regionally in Europe, Asia Pacific / Japan, Middle East / Africa, and India, and his areas of expertise cover strategic planning, brand management, new product development, market research, advertising, market development, and international business management. Mr. Basu holds an MBA and a Bachelor's degree in Engineering.